2284 - Marketing
Course information
- Title
- Marketing
- Course number
- 2284.23
- Academic year
- 2024-2025
- ECTS
- 7.50
- Level
- Bachelor
- Faculties
- History and Social Sciences
- Educations
- BSc in Economics and Management
- Prerequisites
- Pass grade in Mathematics B at the upper secondary level.
- Language of instruction
- Faroese
- Registration
- Students on the first semester of Bachelor of Science in Economics and Business Administration are automatically enrolled. Applicants for an individual course must apply via the Student Service Center at lss@setur.fo
- Beginning date
- Wednesday, August 28, 2024
- End date
- Thursday, November 28, 2024
Academic content
- Purpose
- To provide students with an introduction to marketing principles that enables them to describe, analyse and evaluate a company’s situation and meet its marketing challenges.
- Learning outcomes
- When the course is finished, the student should be able to: • Show an understanding of the basic marketing principles • Describe the market environment and the impact it has on businesses and how this influences their marketing efforts • Explain the consumer behaviour and buyer behaviour of different customers groups • Segment based on different characteristics • Describe customer value and how businesses use this knowledge in marketing • Assess which marketing strategy is best suited to the company • Assess competitive advantages and how companies can best harness these Develop a marketing plan
- Content
- The course provides students with an introduction to how marketing creates value for the firm and the customer. And how marketing-oriented companies capture that value. The course aims to provide students with an understanding of how companies use marketing through both theory and cases.
- Learning and teaching approaches
- Classes will be used for short lectures, debates, exercises, and student presentations.
Assessment
- Assessment method
- A three-hour open book written exam. Students may have access to the internet during the examination. Students are required to pass a group assignment prior to the exam.
- Examination (internal/external)
- External
- Grading scale
- 7-scale
- Exam date/dates
- The written exam is set for week 51
- Deadline for withdrawal from exam
- Wednesday, August 28, 2024
Academic responsibility and teachers
- Academic responsibility
- Herit Vivi Bentsdóttir Albinus
- Teachers
- Bjarni Bogason